The Kraft Heinz Marketing Model Runs On Cross-Functional Decision Intelligence
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Gayle Borst, Chief Operating Officer at Finexus, explains why AI fails in regulated lending not because models are weak but because compliance, auditability, and governance are treated as downstream review steps.
Guilherme de Marchi Retz of Heineken USA and Jim Curtis of LePub New York explain how a corporate training video format turned workplace soccer watching into a credible community participation program.
Polaris I/O's Chief Commercial Officer, Deb Kammer, on the power of never automating away human-led relationships in an AI-obsessed world.
Bill Hobbib, Chief Marketing Officer at DemandScience, says the biggest obstacle to B2B measurement is often organizational structure, not technology or attribution tools.
The FDA Said the Lettuce Was Clean. The Recall Stayed Anyway. Yum! Just Had Its Worst Week Since 2020.
Taco Bell lost nearly 30 percent of a Saturday's traffic before a single lab test confirmed the source. Fast food's real supply-chain risk is the gap between accumulating evidence and certifying it.
Linear TV Was Supposed to Be Dying. Now the 2026 World Cup Is About to Reprice It for One Summer.
FIFA is on track for a record $13 billion cycle and the two US broadcasters to roughly double their 2022 World Cup haul, but the spike is a 39-day pop-up. It's a stress test of whether scarce live attention can still command the prices the rest of television gave up trying to charge.
Romania’s Property Market Shows How Known Vulnerabilities Become Full-Scale Business Crises
Cristian Andron, founder of Romanian GRC startup GovernX, on how basic security failures froze Romania's property market and why the public sector has almost no one who can fix them.
Signal Integration Anchors Advil's Rewriting Pain Campaign From Research To Measurement
Natalie Halpern, Senior Director of Marketing for Advil at Haleon, shares the multi-signal discipline that shaped Advil's Rewriting Pain campaign, from consumer research through talent selection to measurement.
The network declined to cut to commercials during the new hydration breaks, a wager that guaranteed presence in a moment nobody looks away from is worth more than the impression pod it replaces. It's the clearest live test yet of a media currency shifting from who might be watching toward attention that cannot wander.
Joseph Mugare, Data Analyst at Colgate-Palmolive, argues that companies are invoking AI efficiency to justify workforce restructuring before anyone can cleanly attribute specific job cuts to specific AI capabilities.
Brent Lukowski of Unilever and Food Network host Jeff Mauro on how occasion data pointed Hellmann's at the sandwich and what a 50-state vote returns.
Tracey Brader, Chief Strategy and Innovation Officer at Remedy Edge UK, explains the timing discipline pharma marketing has to build around the moments a prescriber's circumstances change.
Aleisia Gibson Wright, Founder and President of GW Health Agency, walks through how enterprise pharma brands are using the FDA's rulemaking window to model channel alternatives before the rule is finalized.
Saul Cooperstein, CRO of inKind, on how useful intelligence prepares judgment under uncertainty.
Sport has outgrown the sponsorship line item, and the brands winning at it contribute expertise and conviction instead of buying visibility they cannot forecast.
Organizational Awareness Lets GTM Teams Reach Buyers Before Competitors Notice The Opening
Lucrum Partners CEO Brian Shea on why revenue teams misdiagnose weak growth as a demand problem when the real failure is organizational sensing.
The Kraft Heinz Marketing Model Runs On Cross-Functional Decision Intelligence
Todd Kaplan, CMO for North America at The Kraft Heinz Company, explains how the "Marketing That Happens" framework turns cross-functional discipline into brand-building at internet speed.
Healthy NRR Can Hide Expansion Gaps, Unless CROs Inspect Account-Level Signals
Edan Gottlib, CRO, on how outliers, price hikes, and contract ramps can distort expansion numbers at the board level.
Closing The Gap Between Social Signal and Business Decision Hinges On Analyst Execution
Sanjyog Dowerah, Manager of Social Intelligence at PepsiCo, on how social listening moves from background noise to dollar volume.
Michael W Nelson, Director of Global Strategic Partnerships at Vonage, explains why RCS, voice AI, and AI agents are converging into a continuous customer journey that most enterprises cannot deploy because marketing, CX, and CRM platforms still operate in separate technology silos.
Angela Cirulli, AI Strategy & Ops leader at Microsoft, explains why responsible AI is moving beyond policy documents and into the operating model, starting at product build and cascading through reskilling, governance, and change management across every function.
Max Richter, EMEA CEO at mea, argues that AI governance in insurance fails when it lives in policy folders rather than in the permissions, thresholds, audit trails, and human approvals embedded directly into production workflows.
Laura Lake, Founder of AI-Ready Buyer Research, lays out the cross-functional playbook B2B brands need to stay visible inside conversational AI.
Chan Suh, Chief Digital Officer of Prophet, on why enterprise AI-agent strategy depends on flexibility, measurable impact, and owning proprietary workflows.
Dipa Tapadar, Enterprise Digital and Data Transformation Leader at Cognizant, on what regulated industries keep getting wrong about CRM and why AI is about to expose it.
Frances Ward, VP of Corporate Marketing & Communications at Asana, is building context-aware AI systems that help communications teams connect external events to internal strategy.
Polaris I/O’s Dave Irwin explains why the enterprise-AI productivity gap is a problem of decision speed, not technology, and that the unlock is collapsing the time from signal to action.
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