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Polaris I/O's Chief Commercial Officer, Deb Kammer, on the power of never automating away human-led relationships in an AI-obsessed world.
Guilherme de Marchi Retz of Heineken USA and Jim Curtis of LePub New York explain how a corporate training video format turned workplace soccer watching into a credible community participation program.
Are Some Companies Citing AI to Justify Layoffs Before They Can Prove AI Actually Replaced the Work?
Joseph Mugare, Data Analyst at Colgate-Palmolive, argues that companies are invoking AI efficiency to justify workforce restructuring before anyone can cleanly attribute specific job cuts to specific AI capabilities.
Linear TV Was Supposed to Be Dying. Now the 2026 World Cup Is About to Reprice It for One Summer.
FIFA is on track for a record $13 billion cycle and the two US broadcasters to roughly double their 2022 World Cup haul, but the spike is a 39-day pop-up. It's a stress test of whether scarce live attention can still command the prices the rest of television gave up trying to charge.
The Most Valuable Ad Break of the World Cup May Be the One Telemundo Never Cuts Away From
The network declined to cut to commercials during the new hydration breaks, a wager that guaranteed presence in a moment nobody looks away from is worth more than the impression pod it replaces. It's the clearest live test yet of a media currency shifting from who might be watching toward attention that cannot wander.
Ribeye CGO Jennifer Scilabro argues that local media's revenue problem lives in the gap between what sellers do and what their systems let them do.
With two 45-minute halves and a single traditional break, the tournament prices its scarce in-game inventory like a luxury good. The lesson for every advertiser that is not a global giant is to buy the shoulders, the scatter market, and the seams instead.
Kevin Donahue, Senior Director of Thought Leadership and Global Editorial Operations at Protiviti, on the editorial model that turns fast-moving market signals into board-ready research before the conversation moves on.
Tom Sly, Managing Partner at Media Inno, on the infrastructure project that turns every linear ad break into a precision selling opportunity.
Polaris I/O's Joseph Hayes, Chief Commercial Officer, on why media's real edge moved upstream from who's watching to who's about to spend.
Laura Lake, Founder of AI-Ready Buyer Research, lays out the cross-functional playbook B2B brands need to stay visible inside conversational AI.
Dipa Tapadar, Enterprise Digital and Data Transformation Leader at Cognizant, on what regulated industries keep getting wrong about CRM and why AI is about to expose it.
Frances Ward, VP of Corporate Marketing & Communications at Asana, is building context-aware AI systems that help communications teams connect external events to internal strategy.
Polaris I/O’s Dave Irwin explains why the enterprise-AI productivity gap is a problem of decision speed, not technology, and that the unlock is collapsing the time from signal to action.
Max Richter, EMEA CEO at mea, argues that AI governance in insurance fails when it lives in policy folders rather than in the permissions, thresholds, audit trails, and human approvals embedded directly into production workflows.
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